It is no secret that as consumers become more and more savvy about ingredients and what they are putting in and on their body, companies are becoming better and better at hiding toxic chemicals and harmful ingredients. One of the best ways being used today by the personal care industry too hide toxins is fragrance.
Here’s a challenge: take some time to read the labels on your body wash and your laundry soap. What you will notice, is more than likely they both have the word fragrance written on the back under their ingredients. Thats odd… My laundry soap smells like a fresh spring rain and my body-wash is tropical mango…surely they cannot be the same thing, can they? Absolutely NOT.
HOW is it possible? The word fragrance is protected under the United States Trade Secret Act, making it O.K. for companies to list the word fragrance without identifying the actual make up of their ingredients or what they use to make it. Quite frankly, if they did, no one would buy it. That Trade Secret Act allows companies of all different industries to use “fragrance” as a cover up for over 5,000 chemicals. Can you believe that? They have 5,000 different chemicals choices and you don’t get to know ANY of them!
It gets worse! Out of the 5,000 chemicals, only approximately 1650 have been tested (for other reasons of course) where 800+ out of the 1650 were known carcinogens (cancer causing), skin irritants, or asthma instigators! In other words, not only are you not told what they are, you can’t even make an educated guess on their risk factors!
- Now here’s the latest twist. Recently in the news you are hearing about several chemicals that are directly linked to cancer: Parabens and Phlates.
- Parabens are a preservative that mimic estrogen growth and are directly related to breast cancer.
Phlates are a plastic additive that allows bottles to molded quickly, but is a known carcinogen when exposed to heat or extreme cold and consumed. Don’t drink the water from a bottle in a hot car, right?
Have no fear- there are a handful of products that are Paraben free! Good? Maybe not, that depends, if the bottle reads fragrance on it. If so, chances are the parabens are being secretly hidden in the fragrance. Same with the phlates, which are also used to give a synthetic fragrance that blooming smell we love so much!
If people knew better, I would imagine most would rather smell nothing at all in the shower than toxins and harmful ingredients. Sounds to me like PureFume is more like PureDoom.
As scary as all of this is, there is a silver lining. You can in fact get healthy, beautifully scented, non toxic personal care products! How? Before there was any synthetic fragrances, companies relied on essential oils. Not only for their gorgeous aromas, but their extremely healing qualities. Take tea tree for example- it is as effective for cleaning wounds as hydrogen peroxide or rubbing alcohol. The anti septic qualities of tea tree are similar to most chemical based cleaner.
Companies shy away from natural essential oils, for one reason, they cost more. After all, profits are more important than the health of you and family right? NEUMA says NO.
NEUMA has taken a stand against ingredient hiding and synthetic fragrance, and chosen to only use high amounts of pure essential oil blends and plant based ingredients to give you better quality performance with no risk to your health.
We call it the: Worry Free Wash Rinse and Repeat. And by the way, we don’t use parabens or phlates either. There is no need when using plant based ingredients and essential oils.
Note: You will notice a lot of companies today claiming to use essential oils or plant based ingredients. Just remember this: if you see the words perfume, perfume, or fragrance on the bottle they are still hiding something from you. Most of the time they still use fragrance, and just put tiny amounts of essential oils so they can claim it in their marketing campaigns.
Start making educated decisions on what you are putting on your body, and what you are putting into the earth. Take a stand for your right to know what you’re using, and start partnering with companies that truly care about the earth, your health, and the beauty of your hair.
Let us know what you’re doing to make healthier choices in your beauty regime!
For more information on NEUMA’s promise please click here.