neuBlonde platinum shampoo®

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Groundbreaking shampoo enhances and brightens highlighted, high-lift, platinum and silver hair using Spirulina, Violet and Grape Skin Extracts (rather than 100% artificial colorants). Gently cleanses while maintaining and prolonging cool tones. 

Aroma: Neroli and Bergamot

  • Water-soluble, sulfate-free* surfactant derived from coconut for the gentlest cleansing possible
  • Helps deliver vibrant, fresher looking blonde, platinum and silver shades
  • Balances with cool tones to minimize brassiness
  • Smooths and detangles hair
  • Enhances shine
  • Daily use formula
  • Violet Pigment neutralizes and cancels brassy and yellow tones while brightening.
*Free of Sulfate Surfactants (SLS, SLES, ALS, ALES)
Apply to thoroughly wet hair and lather. Apply a second application, lather and rinse after 30 seconds.
Key Ingredients
Grape Skin Pigment Extract is high in natural antioxidants—works to hydrate and smooth.

Spirulina helps repair and moisturize hair. 

Red Cabbage is known to provide tonality and helps counteract warm tones.
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Tried & True

Totes worth it

"My hair ALWAYS goes brassy after like 2 weeks of putting blonde in my hair. These products have kept me looking salon fresh for months. Def recommend."

– Marilyn M.