At a time when protecting the environment feels like a never-ending uphill battle, it’s all too easy to feel discouraged, powerless, and even paralyzed. Are you looking for new ways to honor the planet this Earth Day?
While we don’t have all of the answers to the climate crisis, at Neuma, we believe that clean beauty represents a conscientious choice to protect both personal health and environmental well-being. Our world is changing, and so should the products we use — it’s this conviction that inspires us each and every day to innovate newer, cleaner, and healthier formulas, both for customers and for Mother Nature.
From ingredient transparency to social responsibility to the hair health perks that keep customers coming back for more, here’s our case for celebrating Earth Day through clean beauty. And, in honor of both Earth & Arbor Day, we’re offering 25% OFF the entire Re Neu and Neu Repair collections, now through 4/27 with code: “EARTHDAY25”!
Earth Day with Neuma: The Case for Clean Beauty
Minimalist Formulas Crafted with Intention
Clean beauty is more than a trend — it's a necessary evolution in how we approach self-care, one that acknowledges our interconnectedness with the natural world and our responsibility to preserve it. In a world plagued by overconsumption, we view a minimalist approach as the ethical path forward for the cosmetics industry.
In practice, this means we pay attention to every detail in our formulation process. The resulting products strip away the fluff and excess found in drugstore ones, instead focusing on the few ingredients that matter most. Just take a look at our Come Clean List — you’ll never find any of those all-too-common ingredients in our formulas.
This take on ‘calm commerce’ reduces strain on strands, keeps harmful chemicals out of the water supply, and avoids product buildup, unlocking faster, healthier hair results.
TLDR, Neuma is hair care that cares, fueled simply by goodness and inspired by nature.
Total Ingredient Transparency, Zero Exceptions
True ingredient transparency is a rarity in the cosmetic industry. Even when companies claim to make ‘clean’ formulas, they often use the ‘fragrance loophole’ to hide their harshest ingredients. This legal blind spot allows cosmetic companies to keep 5000+ chemicals, 800+ of which are known to be carcinogens, skin irritants, and hormone disruptors, off their ingredient labels!
But we hold ourselves to a higher standard at Neuma. We never have and never will use synthetic fragrances or perfumes. Instead, we exclusively use pure essential oils in each of our rejuvenating aromas, including Fennel, Ylang-Ylang, Patchouli, Lemon, Lavender, and more.
Between our Come Clean List and our aroma promise, at Neuma, you always know exactly what you’re putting on skin and hair — no exceptions.
Social Responsibility at Every Touchpoint
With 100% recyclable bottles made from 100% Post-Consumer Resin (PCR) and shipped using only paperless, recyclable materials, we’re proud to say our clean beauty values extend to every step in our production process. We also invest in wind-powered offsets, ensuring waste is reduced whenever possible.
But Earth Day isn’t just about the environment. It’s also about the people who are most impacted by a changing climate. That’s why we partner with two organizations that specialize in changing lives and our global footprint: Trees for the Future, which plants trees with every Neuma product sold, and 1% for the Planet, a global network of businesses, individuals, and nonprofit organizations tackling top environmental initiatives.
Since our inception in 2010, we’ve operated under the belief that paying the ‘cost of clean’ now benefits future generations.
Clean, Fresh, and Future-Focused
Have you ever noticed the arc symbol stamped across Neuma products? It signifies the act of rebirth, the leaving behind of the old to enter the new world of possibilities. This Earth Day, you have the power to embrace the future of clean beauty — both for the health of the planet, and your lifelong hair health.
If you don’t know where to start, we always recommend beginning your clean beauty journey with a fresh, goal-oriented shampoo and conditioner duo. Whether it’s Re Neu Clarifying Shampoo for a rejuvenating scalp treatment, Neu Volume Conditioner for fuller, more fluid body, or Neu Repair Shampoo for strengthening brittleness, it won’t take long to notice a change in your hair’s texture, flow, and feel.
And that’s only the beginning. As you progress to clean beauty treatments like Neu Moisture Masque, clean stylers like Neu Styling Smoothing Crème, and clean hair health boosters like Neu Styling Air Dry Shaper, you’ll feel better about your hair and your impact, one switch at a time.
Happy Earth Day, everyone! We love seeing how our customers leverage the power of clean beauty, so be sure to show off your journey so far with a tag on Instagram (@neumabeauty) and TikTok (@neumabeauty).
See you there!
