Have you ever noticed how certain scents transform your mood, refreshing your mind in a split second? That’s not just your imagination at work—that’s the power of aromatherapy.
At a time when so many of us are seeking more natural, mindful approaches to beauty, we’re happy to report that aromatherapy isn’t restricted to incense or diffusers. With a carefully curated collection of products, aromatherapy can also become a pillar of your haircare routine!
Keep reading for a closer look at how Neuma leverages the ancient language of aromatherapy to optimize the benefits of clean beauty.
Aromatherapy and Haircare: How Aromatherapy Enhances Every Hair Routine
The Ancient Practice of Healing Aromas
Here's something that might surprise you: the word "neuma" comes from the Greek word pneuma, meaning "to breathe." This connection isn’t just a coincidence—it demonstrates that aromatherapy has been a cornerstone of our haircare mission since day one.
But we’re far from the first to focus on aromatherapy. Historians have found evidence of aromatherapy practices as far back as 3,500 BC, where plant-derived scents were used to enhance relaxation and reduce physical tension.
When we breathe in natural essential oils, we're not just experiencing a lovely scent; we're participating in an ancient practice that connects our senses with our well-being. If you think about it, taking a moment to bask in the relaxing aroma of your favorite Neuma shampoo isn’t too different from ancient Egyptians enjoying an oil bath!
Ensuring the Promise of Clean Beauty
We may not be pioneers of aromatherapy itself, but we are at the forefront of leveraging aromatherapy to fight back against the beauty industry’s use of synthetic fragrances.
We’re referring to something called the ‘fragrance loophole,’ where manufacturers are free to list “fragrance” on their ingredient listing without having to disclose what they actually use to create their scents. This means manufacturers can sell formulas made with 5,000 different chemical choices, 800+ of which are known to be carcinogens, skin irritants, and hormone disruptors.
At Neuma, our aromas aren’t just masking agents – they're active participants in our hair care journey, and we’re always transparent about our clean ingredient listings. Each of our aromatic blends is carefully crafted using pure essential oils and extracts that serve a dual purpose: they nurture your hair while providing authentic sensory benefits.
Neuma’s Aromatherapy Benefits for Hair, By the Scent
Curious what specific benefits our aromas offer? They do more than put a smile on your face with a sensory experience. They also help you achieve your hair health goals, whatever they may be.
Here’s a rundown of our go-to aromatherapies and which products to find them in:
- Peppermint, featured in the Re Neu Collection: Peppermint's invigorating and cooling properties stimulate scalp circulation, which can help promote hair growth while providing a refreshing, awakening sensation.
- Vanilla, featured in the Re Neu, Neu Moisture, Neu Volume, and Neu Styling collections: Vanilla's calming aroma doesn't just soothe your senses - its natural antioxidant properties help protect hair from environmental damage while reducing stress levels.
- Lavender, featured in Neu Moisture and Neu Repair: Lavender's balancing properties help regulate scalp oil production while its calming scent reduces stress and tension that can impact hair health.
- Mandarin, featured in Neu Styling and Neu Moisture: Mandarin's bright, uplifting aroma energizes the senses while its clarifying properties help remove buildup and restore natural shine to dull hair.
- Fennel, featured in Neu Volume: Fennel's sweet, earthy scent helps stimulate blood flow to hair follicles while providing natural antimicrobial benefits for a healthier scalp environment.
- Ylang Ylang, featured in Neu Volume: Ylang Ylang's exotic fragrance helps balance sebum production in both dry and oily scalps while its mood-lifting properties create a sense of confidence.
- Patchouli, featured in Neu Volume: Patchouli's grounding aroma brings a sense of stability while its natural antiseptic properties help maintain optimal scalp health.
- Lemon, featured in Neu Repair: Lemon's bright, citrusy scent awakens the senses while its natural astringent properties help clarify and deep clean both hair and scalp.
- Fir Needle, featured in Neu Repair: Fir Needle's fresh, forest-like aroma helps improve mental clarity while its natural antiseptic properties support a healthy scalp environment.
- Coconut Hibiscus, featured in Neu Curl: Coconut Hibiscus combines tropical sweetness with floral notes to evoke a sense of paradise while nourishing and protecting hair with natural emollient properties.
Most Importantly, Slow Down and Savor the Scent
But the benefits of aromatherapy in hair care go beyond the physical. Just like clean beauty isn't just about ingredients, aromatherapy isn't just about scent. It's about creating a moment of mindfulness in your daily routine–a breath of fresh hair, if you will.
When you incorporate aromatherapy-based products into your hair care ritual, you're not just treating your strands; you're creating a multi-sensory experience that can reduce stress (a known factor in hair health), improve mood, and enhance your overall well-being. And who wouldn’t want that?
What’s your favorite Neuma aroma? We love hearing about your clean beauty journeys, aromatherapy and all, so tell us more about yours over on Instagram (@neumabeauty) and TikTok (@neumabeauty).
See you there!