September isn't just about the transition from summer to fall—it's also National Self-Care Awareness Month! And while we're all for cozy candles, bubble baths, and face masks, at Neuma, self-care means so much more than Instagram-worthy moments: it’s about making intentional choices that nourish your mind, body, and spirit, every single day.
Are you ready to celebrate National Self-Care Awareness Month by investing in your long-term health, creating meaningful rituals, and choosing products that actually love you back? Through clean beauty, your daily hair routine can become an act of self-love, not just another item to check off your to-do list.
Here are five ways Neuma and clean beauty can help you create a routine that truly nurtures you from the inside out—and beyond.
The Connection Between Clean Beauty and Authentic Self-Care
Sensory Self-Care through Daily Aromatherapy
When Neuma launched, we proudly decided to formulate with essential oils for aromas instead of artificial fragrances. Why?
Our primary motive was to give our customers a transparent alternative to suspicious practices at other brands. Under the United States Trade Secret Act, the word “fragrance” is protected, meaning manufacturers don’t need to disclose the actual makeup of their scents’ ingredients. Companies have the freedom to formulate with over 5,000 different chemicals, including more than 800 known carcinogens, skin irritants, and hormone disruptors. We aimed to set a better, healthier example for the cosmetic industry.
But we also discovered a second reason to embrace essential oils: these clean, synthetic fragrance-free scents provide a spa-like aromatherapy experience with every use. And the benefits go far beyond a pleasurable smell—as far back as 3,500 BC, plant-derived scents have been used to reduce physical tension and enhance relaxation.
From Lavender, Mandarin, and Vanilla in the Neu Moisture Collection to Patchouli in the Neu Volume Collection to Coconut Kalette in the Re Neu Dry Shampoo, each Neuma product is imbued with the power of aromatherapy. For a comprehensive breakdown of our essential oil collection, read our blog on the health benefits of aromatherapy!
Most importantly, remember that this Self-Care Awareness Month, you deserve a haircare routine that awakens your senses each and every day.
Investing in Long-Term Health by Avoiding Questionable Ingredients
Artificial scents aren’t the only way haircare brands sneak suspicious ingredients into their formulas. Without scrutinizing labels closely, it’s all too easy to end up using products made with carcinogens, hormone disruptors, skin sensitizers, and environmental pollutants!
But with Neuma’s clean beauty formulas, you’re always safe from the questionable ingredients that have become commonplace in cosmetics. That’s because we’re transparent and strict with Neuma’s Come Clean List, which includes 15+ toxic ingredients we avoid at all costs.
Avoiding these questionable ingredients is about more than improving your hair’s appearance in the short-term; long-term, you're investing in your scalp health, hair strength, and overall wellbeing—a proactive approach to personal care that demonstrates true self-love.
Creating Intentional, Productive "Me Time" Rituals
Every time you take a moment to apply Neuma products, you dedicate a few minutes of your day to self-nurturing with reliable, consistent results. Our quick, luxurious, results-driven treatments create tangible change in your hair’s health and appearance, transforming your routine into intentional self-care sessions that actually address your needs.
Compare lighting a cozy candle to our Neu Repair Treatment Masque and Neu Moisture Masque. Everyone loves a cute candle moment, but in just two minutes, the mask awakens your senses with Lemon, Lavender, and Fir Needle essential oils, replenishes deep damage from root to end, and generates a hydrating, protective, glossy barrier.
In a fast-paced world where free time is a luxury, Neuma’s clean beauty formulas make the most of every self-care moment.
Embracing Your Authentic, Unique Natural Beauty
Another important expansion to the definition of self-care? Accepting and enhancing your authentic self, down to your gorgeous natural texture.
Nurturing natural textures is another arena where clean beauty outperforms standard drugstore formulas. Your strands can’t find their natural groove when they’re coated and weighed down by harsh chemicals, but with clean formulas, waves and coils can rediscover their natural curl pattern.
Whether you're rebooting your hair health with the Neu Repair collection or creating a curly hair routine with Neu Curl Perfecting Creme, clean beauty supports your journey to loving yourself as you are.
Extending Care Beyond Yourself
Finally, remember that true self-care includes caring for those around you. Between our environmental manufacturing/shipping commitments (we wouldn’t be a clean beauty champion without them!) and our partnerships with Trees for the Future and 1% for the Planet, each Neuma purchase supports this aspect of self-care.
This holistic approach to wellness—caring for yourself while caring for the planet—embodies our philosophy that self-care can have a positive ripple effect beyond personal benefits!
Happy Self-Care Awareness Month, everyone! Let us know how clean beauty supports your self-care journey with a tag on Instagram (@neumabeauty) and TikTok (@neumabeauty). See you there!
