Late Autumn is a time for reflection, gratitude, and appreciating the little things. As we settle into the season of giving thanks, we're taking a moment to spotlight what drives us every single day: clean beauty.
For everyone here at Neuma, clean beauty isn’t a trend we’re jumping on—since our inception in 2010, it’s been the foundation for everything we formulate. From our products to our packaging to our partnerships, every decision we make is guided by a simple principle: doing the right thing for your hair, your health, and the planet.
If you need a refresher on what sets clean beauty apart (or just love celebrating it as much as we do), we’re breaking down why our mission matters—not just to us, but to the health of your hair and scalp. Here are four reasons we remain deeply grateful for clean, innovative haircare.
Why is Clean Beauty Important? Four Reasons We’re Grateful For Clean, Innovative Haircare
Trust, Transparency, and True Hair Confidence
It’s simple: When you apply a Neuma product, you know exactly what you're putting on your hair. Our Come Clean List explicitly outlines the 15+ questionable ingredients we will never use in our formulas or aromas, including carcinogens, hormone disruptors, and environmental pollutants.
And, unlike the vast majority of hair brands on the market, we publish complete ingredient lists without hiding behind vague terms like "fragrance" or "proprietary blends."
This transparency isn't just about meeting industry standards. It’s about building trust with customers who deserve to make informed decisions.
From target damage with the Neu Repair Collection to nurturing thirsty strands with Neu Moisture Products, when you understand what ingredients you’re using and why, you can style, wash, and care for your hair with genuine confidence that you’re making a responsible choice aligned with your actual hair goals.
Healthier Skin, Happier Strands
Skincare aficionados know that straightforward, fluff-free formulas are the safest way to nurture healthy skin. And though the scalp is both skin and the foundation for healthy hair, the same standards are not universally applied to hair products.
Put simply, conventional haircare products often contain synthetic fragrances, sulfates, and toxic chemicals that strip your scalp of its natural oils, leading to dryness, irritation, and compromised hair growth.
But at Neuma, we know that what you apply to your scalp matters—and we work tirelessly to ensure that everything we make helps, not hurts, your overall skin health. By formulating without harsh ingredients, Neuma products support lasting scalp health, balanced oil production, reduced dandruff, and stronger natural texture.
The result? Hair that's not just temporarily smooth or shiny, but genuinely healthier from root to end—whether deep cleaning with Re Neu, fighting flatness with Neu Volume, or achieving your dream hair with the Neu Styling collection.
No Fluff, No Filler, No Unnecessary Footprints
If you care about reducing your environmental footprint (and at Neuma, we certainly do), it’s hard to be a modern consumer. 88% of major cosmetic brands are not cruelty-free, 70% of beauty products contain some element of palm oil (a major contributor to deforestation), and 120 billion pieces of packaging each year are produced by the beauty industry.
While we can’t change these norms singlehandedly, our formulas intentionally use only goal-oriented ingredients that deliver measurable results—and never fillers or unnecessary additives known to cause harm to ecosystems and human health alike.
This principle extends to our packaging: 100% recyclable bottles made from 100% post-consumer resin, balanced by wind-powered offsets, and designed to minimize waste. And through our partnerships with Trees for the Future and 1% for the Planet, every Neuma purchase plants a tree and supports environmental initiatives. So far, we've planted over 181,000 trees and sequestered thousands of metric tonnes of CO2!
Our overarching goal? Prove that stripping away excess doesn't mean sacrificing impact.
Above All: Constant Innovation
Finally, we’re grateful for clean beauty because this industry is all about pushing the boundaries of innovation while honoring clear ethical parameters.
While some may see our ethos and Come Clean List as limiting, we see it as an opportunity to reimagine what nature’s own ingredients can achieve. Clean beauty challenges us to work harder, think smarter, and continuously evolve—so that choosing healthier products never means settling for less effective results.
Whether it's creating intensive two-minute treatments like the Neu Repair Treatment Masque, formulating non-sticky stylers like Neu Styling Mousse, or engineering heat and damage shields like Neu Moisture Instant Fix, we’re always innovating new ways to leverage nature’s wisdom for maximum product performance.
Why are you grateful for clean beauty? We love hearing about your clean beauty haircare journeys, so tell us all about yours with a tag on Instagram (@neumabeauty) and TikTok (@neumabeauty). See you there!
