When you think of the Fourth of July, what comes to mind? Fireworks, freedom, backyard BBQs, and sunny beach days. Us too! But what if that sense of freedom extended beyond the long weekend and into your beauty routine?
At Neuma, we celebrate freedom every day by helping you break free from the limits of harsh, toxic beauty products. Our clean, conscious formulas are free from synthetic dyes, artificial fragrances, overcomplicated routines, and harmful ingredients that can compromise your health, your hair, and the environment.
This summer, we’re helping you reclaim your routine with no-fuss, clean, conscious styling staples designed to work with your lifestyle, not against it. Because, to us, freedom means beautiful, healthy hair without compromise…every day.
Why Choose Neuma? Because Clean is Non-Negotiable.
We don’t believe you should have to choose between performance and purity. Neuma’s high-performance, clean formulas are:
- Naturally derived
- Vegan & cruelty-free
- Made without synthetic fragrance, sulfates, parabens, phthalates, or artificial dyes
- Gluten-free
- Packaged sustainably in 100% PCR, recyclable bottles
Every bottle is crafted to support your hair goals while aligning with your clean-living values, as well as busy schedules. AKA, you’re about to feel just as good as you look with the help of Neuma! Here’s how.
Step 1: Free Your Strands from Build-Up with Re Neu Clarifying Shampoo
Sweat, sunscreen, dry shampoo, saltwater—it’s a summer buildup cocktail. Start your routine with a gentle detox using Re Neu Clarifying Shampoo, a color-safe formula that deeply cleanses without stripping moisture.
Formulated with peppermint and spearmint essential oils, this product leaves your scalp feeling fresh and invigorated, while prepping your strands for better absorption of styling products.
When to use:
- Daily or weekly for regular-severe buildup removal
- After beach days, workouts, or heavy product use
- To refresh your roots without drying your ends
Step 2: Moisturize, Detangle & Prep with Neu Moisture Instant Fix
A few spritzes of Neu Moisture Instant Fix is all it takes to transform your styling routine from stressful to seamless. This all-in-one leave-in treatment delivers lightweight hydration, detangling, frizz control, and heat protection with zero synthetic additives.
Infused with coconut oil, shea butter, and argan oil, this clean Neuma favorite preps your strands for any style without weighing them down.
How to use:
- Post-shower as a leave-in conditioner
- On dry hair to revive second- or third-day styles
- Before sun exposure or swimming, for UV and environmental protection
Step 3: Clean Styling for Real Summer Hair Goals
For Air-Dried Texture or Effortless Styles:
Meet your new summer must-have that’s perfect for styling without heat! It enhances natural shape and adds light hold and frizz control — ideal for relaxed, air-dried styles or beachy waves with a soft, touchable finish.
For Smooth Styles & Frizz Control:
This lightweight crème tames flyaways, boosts softness, and adds just enough polish to your finish. Whether you’re air-drying or heat styling, a dime-sized amount keeps strands smooth without ever feeling greasy or heavy.
For Natural Curls & Defined Waves:
Skip the crunch this summer. This styling crème looks to fight humidity while adding bounce, hydration, and soft definition to both curls and waves. Great for scrunching, twist-outs, or refreshing next-day texture.
For Clean, Touchable Hold:
Neu Styling Flexible Hairspray
Need hold that moves with you? Neu Styling Flexible Hairspray delivers natural, brushable control without any stickiness or synthetic scent. This formula is packed with plant-based performance and offers light humidity resistance, which is perfect for long summer nights and outdoor events.
Style tip: Use it to lock in curls, control flyaways, or mist over an updo for secure but soft structure that can be brushed out and restyled the next day!
For Instant Refresh On-the-Go:
No white cast. No talc. No overpowering scent. Just a spray of clean, non-toxic powder that absorbs oil, revives volume, and extends your style—anywhere, anytime. Whether you’re hitting the gym, beach, or brunch, this is your go-to for no-wash days.
Your Summer, Styled the Neuma Way
Summer should feel light, fun, and effortless—and your haircare should too. With Neuma’s clean, high-performance styling staples, you’ll spend less time fussing and more time enjoying the season.
No junk. No compromises. Just freedom from toxic ingredients and the ability to wear your hair beautifully without it affecting your health or the planet.
Show us how you’re styling clean this summer!
Tag @neumabeauty on Instagram (@neumabeauty) or TikTok (@neumabeauty) and share your clean, 4th of July looks.
See you there!
