Sustainability
Curly Hair Routine Steps
Curly hair asks for patience, rhythm, and a routine that respects its natural pattern. When each step is done with care, curls hold shape,...
Meet the Founder
Jeffery Orrell
Neuma Founder & President
For over 38 years, Jeffery Orrell has established a proven record of success within the professional personal hair care industry. He leads NEUMA with a passion for performance, sustainability, and supporting the salon community. His career spans every corner of the professional beauty world — from co-founding Pureology Research to owning Aspire Salon & Spa and Rocky Mountain Salon Consultants, a professional beauty products distributor. This blend of brand, retail, and salon experience gives Jeff a deep understanding of what stylists truly need behind the chair.
It's about the planet's health and your personal well-being - without sacrificing performance.
When he's not shaping the future of haircare, you'll likely find him on the golf course - still chasing the perfect swing.
