Whether you’re new to Neuma or have been with us since the beginning, everyone knows we have one core mission: to drive positive change through the power of clean beauty.

This ethos is our North Star every day of the year, but today is an excuse to spotlight our values even more than usual – it’s Clean Beauty Day!

To help you get in the clean beauty spirit, we’re excited to announce our biggest sale yet: 35% OFF sitewide and 50% OFF select items from 7/10/24 - 7/15/24!

Keep reading for a closer look at why clean beauty means so much to us, the real-world impact we’re so proud to support, and how our approach helps your hair and the environment alike.

Celebrating Clean Beauty Day, Neuma Style

Clean Beauty: Where Promise Meets Impact

At a time when so many people want to make healthier choices but feel powerless to do so, switching to clean beauty stands out as a high-impact option.

If you’ve never explored clean beauty, think of clean beauty products as cosmetic and personal care products made with reduced exposure to harmful chemicals, focusing on safety, sustainability, and ethical practices.

Clean beauty products are typically:

  • Formulated with natural, non-toxic ingredients
  • Free from chemicals like parabens, sulfates, synthetic fragrances, and phthalates
  • Focused on eco-friendly packaging, cruelty-free testing, and transparency in ingredient sourcing

Plenty of products claim to help your health and the environment, but the best part of clean beauty? It actually delivers on that promise!

On a personal level, clean beauty enhances hair health by increasing moisture retention, nourishing the scalp, promoting hair growth, and protecting sensitive skin.

On an environmental level, clean beauty reduces pollution, ensures cruelty-free practices, conserves biodiversity, and promotes sustainable sourcing.

The Neuma Way

Since 2010, we’ve considered our ethos the clean beauty innovation of tomorrow. We strive for a minimalist, transparent approach, stripping away excess and unearthing haircare in its purest form.

Unlike other beauty brands, we’re excited to evolve alongside our customers and the world they live in. We don’t look for the easiest way to achieve our clean beauty goals – we’re always on the hunt for cutting-edge pathways grounded in our dedication to doing the right thing.

Ground-breaking, we know. In an industry where it’s hard to know just what you’re buying, we’re proud to keep things simple, fresh, and focused on high performance at no cost to you or the planet.

We know we sound a bit clean beauty-obsessed, but that’s because we are! By embracing the challenging path of intentional commerce, we empower our customers to rest easy knowing they’re using the best possible formulas for their health and the planet.

Clean From the Inside Out

So, what does this ethos mean in practice?

From shampoo to stylers, every single one of our formulas is:

  • Synthetic Fragrance-Free
  • Vegan
  • Cruelty-Free
  • Gluten-Free
  • Soy-Free
  • Free of 15 Toxic or Questionable Ingredients
  • No Artificial Dyes or Colorants
  • Prop 65 Compliant

This even applies to our scents. Many brands claim to avoid toxic ingredients, but sneak them in through fragrances. But not us! Even our aromas are completely clean from harmful substances.

On the outside, our packages are nearly as clean as our formulas. From bottle to cap to packaging, our containers:

  • Fund Wind-Powered Offsets
  • Are made with 100% Recyclable Bottles and 100% Post-Consumer Resin (PCR)
  • Promote Paperless Materials & Use Recyclable Materials

From our lab to your doorstep, we take our clean beauty mission seriously.

Beyond the BuzzWord

Our clean beauty ethos could have stopped at healthy choices for customers and environmental choices for the planet. But there’s one more piece in our clean beauty puzzle: community.

We know that no matter how hard we try to minimize the residual impact of hair care development, the ripple effects of production are still felt somewhere in the world.

That’s why for every Neuma product sold, we plant one tree through Trees For The Future and donate at least 1% of our sales to environmental initiatives through 1% For The Planet.

Trees For The Future enables us to stretch our impact and move the needle in protecting the planet, empowering women, and ending poverty. We’ve supported the planting of over 219,913 trees so far! This program also helps train farmers in agroforestry so that impoverished communities can grow vibrant regional economies, thriving food systems, and a healthier planet.

1% For The Planet embodies our philosophy that companies are responsible for giving back to the environment for using its resources. Through this program, every Neuma purchase converts to tangible investment in nonprofit organizations tackling our planet's most pressing environmental issues.

At Neuma, people matter just as much as performance.


From everyone here at Neuma, we wish you and yours a very happy Clean Beauty Day filled with fabulous hair, healthy skin, and extra gratitude for the planet.

If you aren’t already, be sure to follow along on Instagram (@neumabeauty) and TikTok (@neumabeauty) for more from the wonderful world of clean beauty. See you there!