Whether you love the cozy charm of winter or spend the season counting down til spring, there’s no doubt about it — hair breakage always worsens in winter.

And cold weather isn’t the only culprit! From artificial heating to extra blow drying to hats and scarves to extra cocktails at holiday parties, dehydrated hair and winter activities go hand in hand.

If controlling for so many causes sounds impossible, don’t worry. There’s a magical, catch-all solution to all your winter hair woes: moisture from argan oil!

While all of Neuma’s clean beauty formulas are free from drying, breakage-boosting ingredients, our Neu Moisture collection is powered by argan oil, making it particularly useful for enhancing hydration.

Ready to kiss winter breakage goodbye once and all? Here are our favorite argan oil products this time of year!

Clean beauty hair products: Preventing winter hair breakage with argan oil

For a hydrated foundation: Neu Moisture Shampoo

With the wrong shampoo, wash days can strip your hair of its natural hydration. When winter weather arrives, the resulting dryness can quickly attract breakage and brittleness.

One sign your current shampoo is too dehydrating is scalp health. If your scalp feels itchy, red, or overall irritated during winter, there’s a good chance your strands are suffering, too!

Enter the Neu Moisture Shampoo, a gentle cleanser designed to restore and maintain your scalp’s natural moisture balance. Its rich lather leaves hair smooth, soft, and shiny without overdrying.

The best part? It can be used daily without dehydrating your hair, even if your strands are chemically treated.

The second best part? The aroma is a rejuvenating blend of lavender, mandarin, and vanilla.

For daily radiance: Neu Moisture Conditioner

As you battle winter breakage, it’s important to think of hydration as a shield. The more moisturized your hair, the less susceptible it is to thinning and splitting – which can happen even during routine acts like brushing tangled hair.

That’s why we love the Neu Moisture Conditioner. Like its shampoo counterpart, it’s designed for daily use, but it’s a bit more focused on manageability and slip. It leaves hair soft and silky, making combing, brushing, and styling a breakage-free breeze!

The result is frizz-free fluidity with extra shine, luster, and protection against breakage.

For an ultra-rich hair treatment: Neu Moisture Masque

Let’s face it: when winter is at its coldest and windiest, some breakage can’t be solved with shampoo and conditioner. Looking for something a bit more intensive?

Whether you simply need a hydrating reset or are dealing with heat, chemical, or environmental damage, our Neu Moisture Masque should do the trick! It’s an ultra-rich hydration treatment that transforms dry, brittle locks into a nourished, shiny, and super smooth mane.

In addition to argan oil, this one’s powered by pea protein and shea butter. Pea protein improves hair’s flexibility, making it less prone to breakage, while shea butter specializes in preventing split ends!

Simply use it after shampooing once a week, and voila – you’re ready for anything that comes your way this winter.

For instant luster and shine: Neu Moisture Argan Oil

Wash days aren’t the only days you can reclaim your missing moisture. Our Neu Moisture Argan Oil is all about taking control of your hair’s hydration levels, whether your strands are wet, damp, or dry.

Clear, lightweight, and non-greasy, this pure Argan Oil spray delivers deep nourishment, intensive defrizzing, and luminous shine. It repairs and fortifies brittle strands while smoothing the cuticle, controlling flyaways, and uplifting the sense with a fresh, revitalizing aroma.

In addition to shielding against breakage, it also shields against fading and damage with the antioxidant properties of rose flower oil!

Use this as a daily dose of hair protection, and watch as your winter hair woes melt away!

For hydrating style prep: Neu Moisture Instant Fix

The final argan oil-powered formula in this collection is perfect for anyone who can’t imagine sacrificing heat tools in the name of hydration: the Neu Moisture Instant Fix.

This lightweight leave-in adds slip and helps with manageability, but it also primes hair for styling by sealing the cuticle — a must for heat protection. It’s also made with coconut oil, which helps maintain color radiance with rich antioxidants!

Spritz in on wet or dry hair, comb through, and enjoy the hydrated post-styling results.



You’ve got this! With argan oil in your corner, winter hair breakage won’t hold you back from rocking happy, healthy, and hydrated hair all season long.

As always, we love seeing clean beauty formulas in action, so remember to tag us on Instagram (@neumabeauty) and TikTok (@neumabeauty), where we’ll continue sharing recommendations for winter hair health. See you there!