Meet the Author

Catherine Ellis

Cosway Beauty Brands | Marketing Specialist

Catherine Ellis is a brand marketing expert with over 20 years of experience in beauty marketing. She specializes in digital strategy, creative ideation, and building brands that leave a love mark on your heart.

Her career spans leadership roles in brand marketing, consulting, and studio direction, including experience with L’Oréal, Pureology, Redken, Neuma, Colorproof, Number 4 Professional Haircare, Veer Gear, and Hoag Hospital. Catherine helps brands refine their identity, craft compelling narratives, and stand out in competitive markets, combining analytical thinking with creative flair to deliver strategies that truly resonate.

A lifelong storyteller, she believes in the power of words, design, and bold strategy.

It's about the planet's health and your personal well-being - without sacrificing performance.

She enjoys life at the beach and in the mountains, and never underestimates the magic of a long run, a great latte, or a spontaneous adventure with friends.

Background

Professional Credentials

Education

Bachelor of Arts Communications
University of California Santa Barbara
Minor: English Literature

Years in industry

20+ Years

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Favourite Products

By Cathi

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