Elena Lukashova is a digital marketer and creative copywriter with 6+ years of experience in journalism. Passionate about doing deep research, she enjoys diving into insights about a target audience and new trends. She has crafted content for beauty, mental health, wellness brands, and tech startups, always finding the right angle to make copy resonate with audiences.

At Cosway, Elena writes for Neuma, Colorproof, and Number 4 High Performance Hair Care, running A/B tests to discover what messaging connects most effectively. She also shares her personal insights on Instagram, where her content about the immigration journey has reached over 1 million views.

Outside of work, Elena loves exploring consumer behavior through psychology and neuroscience. She also finds the perfect angles in life—whether in the boxing ring or on the pickleball court.